26 Nov, 2018
Many businesses struggle with “keeping up with the Internet.” Website design is something that most small business owners don’t think about, but it could have a major impact on how your potential customers view you and your business prior to even setting foot in your store or office!
Websites are the most common first impressions that people get when looking for a new product or service. They serve as virtual storefronts to show off your brand, your story, and most of all your products or services. Think back to the last time someone asked you about a product or business that you had never heard of. You probably Googled it, then went to their website for more information. When you got to the website, you likely got a lot of impressions about what this business was like. If the site was old and outdated, you may have questioned if the company was still in business, whereas if the site was new and modern, it may have inspired a more positive attitude about the company that you were looking at.
According to www.statista.com, more than 50% of all web traffic comes from mobile devices. This makes a responsive design one of the most important factors of a new and modern website. A responsive design means the site resizes itself appropriately to look and function well on all mobile devices. A responsive design not only functions better, but it looks better too! The responsive design makes your site look like it was meant to be shown on whatever device the user is viewing it on. Without a responsive design, half of the visitors to your website could be forced to work with a difficult to read and use website.
Search Engine Optimization, or SEO, is another very important feature of a good website. SEO is a strategy that helps your website rank well in search engines like Google, Yahoo, and Bing. SEO is a way of working with those algorithms to show you as the most relevant and appropriate content. For example, if you are a law office that wants people searching for law offices in your city to see your website, you can use SEO to help you rank higher in those search results. Without SEO optimization, your potential clients could end up finding your competition before they find you!
Advanced Technology Partners can help you design a new modern, responsive, and SEO optimized website. Give us a call at (330) 259-8399 or check out our services page for more information!
Advanced Technology Partners
“Trusted Technology Solutions for Home & Business”
5211 Mahoning Avenue, Suite #125
Youngstown, OH 44515